Switching career paths: From Marketing to UX Design
Zohdi's flight to his <span class="purple-text-clipped">North Star</span>
Zohdi's story is a great example of how changing careers can be successful. His journey also reveals that the skills you develop in one career can be valuable and applicable in another.
However, the learning doesn't end there. Initially, his outlook on UX design was to please superiors. He eventually realized that UX design, like marketing, relies on solid user research to deliver results that benefit the business.
One of his projects at Amazon demonstrated this. With a new perspective on how research leads to design, he strategized and executed a project end-to-end with a business mindset.
Zohdi's career transition from marketing to UX design illustrates that continual learning and adapting skills to new contexts can lead to impactful, business-driven results in any field.
More Success Stories
When it comes to design, versatility is key. Our first of many success stories revolves around a talented graphic designer, Kiara Ford, who decided to take on the exciting challenge of diving into the world of UX/UI.
User research is one of the most valuable streams of information that designers can use to strategize and build a good product. This is something that Alyssa Durante has recognized early on while working as a front-end developer in a startup.