Master user research and product strategy with confidence
Here is why most product (UX) designers struggle to advance
Great UX design demands much more than designing responsive buttons and managing components in Figma. Far too many UX designers focus on what they need to design, and forget about the why and how behind their design decisions.
This course will change everything for you.




Complete a real, end-to-end research project, with Michael
By the end of this course, you will know exactly how every decision in a project flows on from one to another.

Set your learning goals
Jump straight into induction videos and set your intentional learning goals for the course.

Form a foundational understanding
Learn how Michael and his team leveraged research and design to help launch Autotrader AU, which was later acquired by eBay.

Build a research strategy (deep-dive)
Start your real project challenge by building a real-world and bullet-proof research strategy that includes defining clearer problems, strategic questions to ask and more.

Prepare yourself for real user interviews
Learn how to form effective selection criterias, where to find your participants and even unlock a recorded and documented user interview to learn how Michael does it in the real world.

Start talking to real customers!
Execute your user research strategy and dive deep into the process of speaking to real customers, building industry knowledge and preparing for secondary research.

Synthesise your research (deep-dive)
It is time to put on your design, marketing and business hat on. Learn how to methodically synthesize your research and run additional secondary research tactics including a competitor analysis to form pragmatic strategies and recommendations.
Module 7-8 coming soon

Claim your certificate!
Give yourself a pat on the back! You reached the end. Reflect on your learning goals and receive your certificate.
Your roadmap to mastering user research and product strategy in 8 hours
Module 1 - Welcome
Module 2 - Introduction
Module 3 - Forming a Research Strategy (Primary)
Module 4 - Preparing for Interviews (Primary)
Module 5 - Real Interview Challenge & Review
Module 6 - Deep-dive into Secondary Research
Module 7 - Product Strategy
Module 8 - Additional Research Methods
Module 9 - 🎉 Congratulations!
Course outcomes
• Learn how to strategize and refine ideas into problem statements.
• Form an end-to-end primary research strategy plan for a real-world project.
• Define your interview selection criterias, find real interview participants and manage the end-to-end interview process.
• Learn how to craft meaningful questions and uncover deep customer insights.
• Learn how to balance and prioritise business and research initiatives and decisions.
• Form impactful and pragmatic product decisions using customer journeys, affinity mapping, and competitor analyses.
• Learn how to prioritize insights with stakeholders with a prioritization workshop.
• Learn how to transition ideas, insights and recommendations into agile epics and user/job stories.
• Truly understand the process of how ideas are strategized, researched, and prioritized in the product development world.
• Build a strong sense of clarity and confidence in how to become a more strategic, business and data-informed product & UX designer.
Course overview:




• General understanding of how to use Figma
• Ability to do further research on your own
What is included in this course












About your instructor
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Real designers, real reviews
I just want to give a big shout out and a huge thank you to the Designership and the amazing courses that they've been able to produce. I've taken the Figure Masterclass and the product strategy and research course, and they have totally changed the way that I approach my design process.
The Practical User Research & Strategy Masterclass takes you from understanding how to solve problems, why it's important, why research is important. He goes through the tools. I mean, anything and everything you would ever think of about how to create a good product strategy is there. I love that the course was like very actionable.
I've actually been using it for my own tech startups and I have been able to win a couple thousand dollars from different business competitions here in Utah, and we don't even have a product yet. It's just from showing them the idea and the research that we've done following the exact format from the course.
I'm 100% more confident when talking to stakeholders about User Research & Strategy and the importance of why it needs to be included in the process. I also have gained such a beautiful new understanding of my users that greatly influences my designs. All of the "guesswork" that I was doing is now real, meaningful work that has stats and research behind it.
Excited to share that I recently completed a certification course on Practical User Research & Strategy Course from Designership. It is one of the best design courses I have done so far, where you actually learn the practical implementation of some of the UX fundamentals. It was an insightful experience that has provided me with a deeper understanding of UX challenges, how to solve those challenges, and better ways to make your design decisions quicker.
I'm eager to apply this knowledge to my work and continue growing as a professional in my field.Thank you to Michael Wong (the course instructor) for offering such a valuable course. I (highly) recommend everyone who is willing to pursue their career in UI/UX field, and this course can be a game changer. I have a few years of experience in this field; however, I have learned many things from this course. Can't wait for the next one.
As I reflect on my journey from enrolling in the Practical User Research & Strategy Masterclass to where I am now, I realize that the most impactful thing I gained was a deeper understanding of the design process and how to approach it strategically. Prior to taking these courses, I was focused on creating visually appealing products without much consideration for the end-user's goals and sometimes misaligned with the business objectives. However, learning about user research, strategy, and design thinking has allowed me to approach each project with a more holistic perspective. By applying these techniques, my designs have become more effective, resulting in more satisfied clients and successful projects. Overall, these courses have made me a more strategic and thoughtful designer.
Here is what our students have said about our courses


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Pay once, access for a lifetime
$650
Single payment







$250/m
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Frequently asked questions
If you are a student, you can apply for the Figma Education licence.
If you are not a student, you will need a Figma Professional membership to complete this course.
Why do I need a Professional Figma account? This is due to Figma’s pricing packages. On a Free Figma plan, you are limited to only 3 design files. This course includes 12 files. Without the pro plan, you won’t be able to upload all the files or complete the course.
Yes, you will receive lifetime updates for the products or courses you purchase. This means that you will have access to all future updates and upgrades to the product at no additional cost. We are committed to continuously improving and enhancing our products and courses, and we want our customers to have access to the latest and greatest features. If you have any questions or need assistance with the updates, please don't hesitate to reach out to our customer support team.
If you are purchasing a course, the receipt you receive from Teachable, can be used for tax purposes as stated on their official website. Please make sure to include your business details via registration.
If you are purchasing a digital product (Eg. design system), you will receive a tax invoice from Gumroad in your account after purchase.
All courses and digital products are sold in USD.
We offer a 10% discount for students with a valid ID and proof of eligibility. Just shoot us an email at support@thedesignership.com and we will organise the verification with you.
We are sorry to say, but according to our terms we don not accept refund requests unless it is stated clearly on a sales page. We apologise for the inconvenience but please understand that once a purchase has been made; and the resources have been downloaded or the course secrets have been learnt – it lives with you forever. Instead of requesting a refund, we highly encourage you to ask questions, make the most of your engagement within the community and leverage the new product or knowledge to your advantage!
You can trust that we put a great deal of care into the quality of our educational material. We thoroughly test all of our content with beta users to ensure its effectiveness before releasing it. Our satisfied customers speak for themselves when it comes to the effectiveness of our material.