Master user research and product strategy with confidence

Learn and practically apply the research and strategic process used and refined by Michael over the last decade. As the founder of two 7-figure design agencies, he led a team of 10 to solve problems for Fortune 500 companies and VC backed startups.
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Intermediate
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58 videos
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8+ hrs
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(7 reviews. 150+ happy designers)

Here is why most product (UX) designers struggle to advance

The most common problems are:

How our course will help you overcome them:

Stays within their comfort zone of designing UI everyday

Learn how to practically enter the world of research and strategy

Lacks real customer and industry knowledge

Learn how to form a strategy and speak to customers confidently

Makes decisions without a high-level strategy in mind

Learn how to form compelling and pragmatic strategies

Unsure how to leverage research to inform better decisions

Learn how to perform detailed primary & secondary research

Struggles to justify their decisions and strategies

Learn how to back your decisions with data and business acumen

Overly focused on UI design

Lacks real customer and industry knowledge

Lacks a high-level strategy when making decisions

Unsure how to leverage research to inform better decisions

Struggles to justify their decisions and strategies

Struggles to justify their decisions and strategies

Learn how to enter into the world of research and strategy

Learn how to gather real insights through practical research tactics

Learn how to make better, data-informed decisions

Learn how to synthesize research to form compelling strategies

Learn how to build confidence with a bullet-proof research process

Learn how to build confidence with a bullet-proof research process

Great UX design demands much more than designing responsive buttons and managing components in Figma. Far too many UX designers focus on what they need to design, and forget about the why and how behind their design decisions.

This course will change everything for you.

Complete a real, end-to-end research project, with Michael

By the end of this course, you will know exactly how every decision in a project flows on from one to another.

Module 1

Set your learning goals

Jump straight into induction videos and set your intentional learning goals for the course.

Module 2

Form a foundational understanding

Learn how Michael and his team leveraged research and design to help launch Autotrader AU, which was later acquired by eBay.

Module 3

Build a research strategy (deep-dive)

Start your real project challenge by building a real-world and bullet-proof research strategy that includes defining clearer problems, strategic questions to ask and more.

Module 4

Prepare yourself for real user interviews

Learn how to form effective selection criterias, where to find your participants and even unlock a recorded and documented user interview to learn how Michael does it in the real world.

Module 5

Start talking to real customers!

Execute your user research strategy and dive deep into the process of speaking to real customers, building industry knowledge and preparing for secondary research.

Module 6

Synthesise your research (deep-dive)

It is time to put on your design, marketing and business hat on. Learn how to methodically synthesize your research and run additional secondary research tactics including a competitor analysis to form pragmatic strategies and recommendations.

Module 7-8 coming soon

Module 9

Claim your certificate!

Give yourself a pat on the back! You reached the end. Reflect on your learning goals and receive your certificate.

Your roadmap to mastering user research and product strategy in 8 hours

Module 1 - Welcome

Module 2 - Introduction

FREE PREVIEW

Module 3 - Forming a Research Strategy (Primary)

FREE PREVIEW

Module 4 - Preparing for Interviews (Primary)

FREE PREVIEW

Module 5 - Real Interview Challenge & Review

Module 6 - Deep-dive into Secondary Research

FREE PREVIEW

Module 7 - Product Strategy

UPCOMING

Module 8 - Additional Research Methods

UPCOMING

Module 9 - 🎉 Congratulations!

Course outcomes

• Learn how to strategize and refine ideas into problem statements.

• Form an end-to-end primary research strategy plan for a real-world project.

• Define your interview selection criterias, find real interview participants and manage the end-to-end interview process.

• Learn how to craft meaningful questions and uncover deep customer insights.

• Learn how to balance and prioritise business and research initiatives and decisions.

• Form impactful and pragmatic product decisions using customer journeys, affinity mapping, and competitor analyses.

• Learn how to prioritize insights with stakeholders with a prioritization workshop.

• Learn how to transition ideas, insights and recommendations into agile epics and user/job stories.

• Truly understand the process of how ideas are strategized, researched, and prioritized in the product development world.

• Build a strong sense of clarity and confidence in how to become a more strategic, business and data-informed product & UX designer.

Course overview:

Intermediate
58 videos
8+ hrs
In this course you will learn and also practically complete an end-to-end research project alongside Michael.
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8+ hours of action-packed video content.
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10+ research and strategy templates.
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Complete a real research project
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Recommended prerequisites:
• General UX design understanding
• General understanding of how to use Figma
• Ability to do further research on your own
View pricing

What is included in this course

Everything from presentation templates to a real documented client project.
Certificate upon completion
Project exercise files
Reach-out template
Question starters template
Customer journey map template
Competitor analysis template
Foundational report template
Prioritisation matrix template
A real user interview recording
Private Community access
Fortnightly live Q&A
Lifetime updates

About your instructor

For the past 14 years, Mizko (aka Michael) has been a UX/UI designer, lead designer, freelancer, and even turned his business into a UX design agency with 10 full-time employees. In just four years, he was able to generate over $5,000,000 in UX design work. Now, Mizko is the founder of Designership, where he teaches designers the essential skills they need to excel in their careers.
But Mizko's expertise doesn't just stay within the walls of his agency. He has mentored hundreds of designers from design schools like General Assembly, Academy Xi, and ADPList. His YouTube educational videos have even reached over 3,500,000 people!
Mizko's passion for design extends beyond just the field itself. He also has a strong fascination with marketing and business strategies, which has led him to building 2x multi-million dollar businesses. His interest in the business world has even led him to become an Advisor and Mentor at Antler, where he helps funded startups navigate their journey through both design and business.
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Become a Designership certified

All students who complete the course curriculum are awarded with a Designership signed certificate from our instructor, Michael Wong.

Real designers, real reviews

Here's what our students have to say about their experience with Designership.

Viya L

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Verified buyer

I LOVE your product research & strategy course!!!!!!!!!!!! Finishing up Module 6, uh so good ! Your ways of teaching is soooo intuitive, and everything makes sense, better than some bootcamp courses.

Preston B

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Verified buyer

I just want to give a big shout out and a huge thank you to the Designership and the amazing courses that they've been able to produce. I've taken the Figure Masterclass and the product strategy and research course, and they have totally changed the way that I approach my design process.

The Practical User Research & Strategy Masterclass takes you from understanding how to solve problems, why it's important, why research is important. He goes through the tools. I mean, anything and everything you would ever think of about how to create a good product strategy is there. I love that the course was like very actionable.

I've actually been using it for my own tech startups and I have been able to win a couple thousand dollars from different business competitions here in Utah, and we don't even have a product yet. It's just from showing them the idea and the research that we've done following the exact format from the course.

Anuj R

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Verified buyer

Thanks for the course, it's unlocking new ways of thinking about problems and solving them! Now that I've covered a few more modules I can confidently say the course is so good, I don't want anybody else to have it 😈

Veronica P

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Verified buyer

I’m just starting your course and I’m already so happy I got it!! You really are great at teaching and the content is so spot on!

Alyssa A

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Verified buyer

Just started the User Research course yesterday! It’s awesome so far. Def could have used this with my most recent client.

Manmeet S

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Verified buyer

So far so good!! Taking my sweet time to understand and complete this one. Just the effort that you put into this makes it all the more valuable and worth it for me ❤️

Allen E

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Verified buyer

I’m loving it! I’m learning so much and already applying it to my current job!!

Pay once, access for a lifetime

We provide a very simple and transparent pricing model.

$650

Single payment

One-time payment (Save $100)
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Single user license
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9 deep-dive modules
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10+ research and strategy templates
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Certificate upon completion
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Private community access
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Fortnightly LIVE community Q&A
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Free lifetime updates
Buy now

$250/m

Payment plan

3 monthly instalments
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Single user license
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9 deep-dive modules
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10+ research and strategy templates
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Certificate upon completion
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Private community access
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Fortnightly LIVE community Q&A
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Free lifetime updates
Buy now

Looking to onboard your team?

We offer a simple, one-payment method for onboarding on teams.
Get in touch
5% discounts are available for teams over 10.
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Frequently asked questions

What type of Figma license do I need for the Practical User Research & Strategy Course?
Will I receive free updates in future?
Do I receive a tax invoice?
What currency is it sold in?
Do you provide an educational discount?
What is the refund policy?