Master user research and product strategy with confidence
Here is why most product (UX) designers struggle to advance
Great UX design demands much more than designing responsive buttons and managing components in Figma. Far too many UX designers focus on what they need to design, and forget about the why and how behind their design decisions.
This course will change everything for you.
Complete a real, end-to-end research project, with Michael
By the end of this course, you will know exactly how every decision in a project flows on from one to another.
Set your learning goals
Jump straight into induction videos and set your intentional learning goals for the course.
Form a foundational understanding
Learn how Michael and his team leveraged research and design to help launch Autotrader AU, which was later acquired by eBay.
Build a research strategy (deep-dive)
Start your real project challenge by building a real-world and bullet-proof research strategy that includes defining clearer problems, strategic questions to ask and more.
Prepare yourself for real user interviews
Learn how to form effective selection criterias, where to find your participants and even unlock a recorded and documented user interview to learn how Michael does it in the real world.
Start talking to real customers!
Execute your user research strategy and dive deep into the process of speaking to real customers, building industry knowledge and preparing for secondary research.
Synthesise your research (deep-dive)
It is time to put on your design, marketing and business hat on. Learn how to methodically synthesize your research and run additional secondary research tactics including a competitor analysis to form pragmatic strategies and recommendations.
Module 7-8 coming soon
Claim your certificate!
Give yourself a pat on the back! You reached the end. Reflect on your learning goals and receive your certificate.
Your roadmap to mastering user research and product strategy in 8 hours
Module 1 - Welcome
Module 2 - Introduction
Module 3 - Forming a Research Strategy (Primary)
Module 4 - Preparing for Interviews (Primary)
Module 5 - Real Interview Challenge & Review
Module 6 - Deep-dive into Secondary Research
Module 7 - Product Strategy
Module 8 - Additional Research Methods
Module 9 - 🎉 Congratulations!
Course outcomes
• Learn how to strategize and refine ideas into problem statements.
• Form an end-to-end primary research strategy plan for a real-world project.
• Define your interview selection criterias, find real interview participants and manage the end-to-end interview process.
• Learn how to craft meaningful questions and uncover deep customer insights.
• Learn how to balance and prioritise business and research initiatives and decisions.
• Form impactful and pragmatic product decisions using customer journeys, affinity mapping, and competitor analyses.
• Learn how to prioritize insights with stakeholders with a prioritization workshop.
• Learn how to transition ideas, insights and recommendations into agile epics and user/job stories.
• Truly understand the process of how ideas are strategized, researched, and prioritized in the product development world.
• Build a strong sense of clarity and confidence in how to become a more strategic, business and data-informed product & UX designer.
Course overview:
• General understanding of how to use Figma
• Ability to do further research on your own
What is included in this course
About your instructor
Become a Designership certified
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Real designers, real reviews
Viya L
I LOVE your product research & strategy course!!!!!!!!!!!! Finishing up Module 6, uh so good ! Your ways of teaching is soooo intuitive, and everything makes sense, better than some bootcamp courses.
Preston B
I just want to give a big shout out and a huge thank you to the Designership and the amazing courses that they've been able to produce. I've taken the Figure Masterclass and the product strategy and research course, and they have totally changed the way that I approach my design process.
The Practical User Research & Strategy Masterclass takes you from understanding how to solve problems, why it's important, why research is important. He goes through the tools. I mean, anything and everything you would ever think of about how to create a good product strategy is there. I love that the course was like very actionable.
I've actually been using it for my own tech startups and I have been able to win a couple thousand dollars from different business competitions here in Utah, and we don't even have a product yet. It's just from showing them the idea and the research that we've done following the exact format from the course.
Anuj R
Thanks for the course, it's unlocking new ways of thinking about problems and solving them! Now that I've covered a few more modules I can confidently say the course is so good, I don't want anybody else to have it 😈
Veronica P
Mizko provided exactly what I needed: real-life examples and practical solutions. While bootcamps are helpful in structuring the learning process, they often fall short in terms real-world applications.
Alyssa A
I'm 100% more confident when talking to stakeholders about User Research & Strategy and the importance of why it needs to be included in the process. I also have gained such a beautiful new understanding of my users that greatly influences my designs. All of the "guesswork" that I was doing is now real, meaningful work that has stats and research behind it.
Manmeet S
So far so good!! Taking my sweet time to understand and complete this one. Just the effort that you put into this makes it all the more valuable and worth it for me ❤️
Allen E
I’m loving it! I’m learning so much and already applying it to my current job!!
Vadim Bondarenko
This course is incredible, thank you 🫶🏻
Yash Chauhan
Excited to share that I recently completed a certification course on Practical User Research & Strategy Course from Designership. It is one of the best design courses I have done so far, where you actually learn the practical implementation of some of the UX fundamentals. It was an insightful experience that has provided me with a deeper understanding of UX challenges, how to solve those challenges, and better ways to make your design decisions quicker.
I'm eager to apply this knowledge to my work and continue growing as a professional in my field.Thank you to Michael Wong (the course instructor) for offering such a valuable course. I (highly) recommend everyone who is willing to pursue their career in UI/UX field, and this course can be a game changer. I have a few years of experience in this field; however, I have learned many things from this course. Can't wait for the next one.
Sarthak K
As I reflect on my journey from enrolling in the Practical User Research & Strategy Masterclass to where I am now, I realize that the most impactful thing I gained was a deeper understanding of the design process and how to approach it strategically. Prior to taking these courses, I was focused on creating visually appealing products without much consideration for the end-user's goals and sometimes misaligned with the business objectives. However, learning about user research, strategy, and design thinking has allowed me to approach each project with a more holistic perspective. By applying these techniques, my designs have become more effective, resulting in more satisfied clients and successful projects. Overall, these courses have made me a more strategic and thoughtful designer.
Here is what our students have said about our courses
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Pay once, access for a lifetime
$650
Single payment
$250/m
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