Master user research and product strategy with confidence
Learn and practically apply the research and strategic process used and refined by Michael over the last decade. As the founder of two 7-figure design agencies, he led a team of 10 to solve problems for Fortune 500 companies and VC backed startups.
Intermediate
58 videos
8+ hrs
(7 reviews. 150+ happy designers)
Here is why most product (UX) designers struggle to advance
Great UX design demands much more than designing responsive buttons and managing components in Figma. Far too many UX designers focus on what they need to design, and forget about the why and how behind their design decisions.
This course will change everything for you.
Complete a real, end-to-end research project, with Michael
By the end of this course, you will know exactly how every decision in a project flows on from one to another.
Module 1
Set your learning goals
Jump straight into induction videos and set your intentional learning goals for the course.
Module 2
Form a foundational understanding
Learn how Michael and his team leveraged research and design to help launch Autotrader AU, which was later acquired by eBay.
Module 3
Build a research strategy (deep-dive)
Start your real project challenge by building a real-world and bullet-proof research strategy that includes defining clearer problems, strategic questions to ask and more.
Module 4
Prepare yourself for real user interviews
Learn how to form effective selection criterias, where to find your participants and even unlock a recorded and documented user interview to learn how Michael does it in the real world.
Module 5
Start talking to real customers!
Execute your user research strategy and dive deep into the process of speaking to real customers, building industry knowledge and preparing for secondary research.
Module 6
Synthesise your research (deep-dive)
It is time to put on your design, marketing and business hat on. Learn how to methodically synthesize your research and run additional secondary research tactics including a competitor analysis to form pragmatic strategies and recommendations.
Module 7-8 coming soon
Module 9
Claim your certificate!
Give yourself a pat on the back! You reached the end. Reflect on your learning goals and receive your certificate.
Your roadmap to mastering user research and product strategy in 8 hours
Module 1 - Welcome
Module 2 - Introduction
Module 3 - Forming a Research Strategy (Primary)
Module 4 - Preparing for Interviews (Primary)
Module 5 - Real Interview Challenge & Review
Module 6 - Deep-dive into Secondary Research
Module 7 - Product Strategy
UPCOMING
Module 8 - Additional Research Methods
UPCOMING
Module 9 - 🎉 Congratulations!
Course outcomes
• Learn how to strategize and refine ideas into problem statements.
• Form an end-to-end primary research strategy plan for a real-world project.
• Define your interview selection criterias, find real interview participants and manage the end-to-end interview process.
• Learn how to craft meaningful questions and uncover deep customer insights.
• Learn how to balance and prioritise business and research initiatives and decisions.
• Form impactful and pragmatic product decisions using customer journeys, affinity mapping, and competitor analyses.
• Learn how to prioritize insights with stakeholders with a prioritization workshop.
• Learn how to transition ideas, insights and recommendations into agile epics and user/job stories.
• Truly understand the process of how ideas are strategized, researched, and prioritized in the product development world.
• Build a strong sense of clarity and confidence in how to become a more strategic, business and data-informed product & UX designer.
Course overview:
Intermediate
58 videos
8+ hrs
In this course you will learn and also practically complete an end-to-end research project alongside Michael.
8+ hours of action-packed video content.
10+ research and strategy templates.
Complete a real research project
Recommended prerequisites:
• General UX design understanding
• General understanding of how to use Figma
• Ability to do further research on your own
• General understanding of how to use Figma
• Ability to do further research on your own
What is included in this course
Everything from presentation templates to a real documented client project.
Certificate upon completion
Project exercise files
Reach-out template
Question starters template
Customer journey map template
Competitor analysis template
Foundational report template
Prioritisation matrix template
A real user interview recording
Private Community access
Fortnightly live Q&A
Lifetime updates
About your instructor
For the past 14 years, Mizko (aka Michael) has been a UX/UI designer, lead designer, freelancer, and even turned his business into a UX design agency with 10 full-time employees. In just four years, he was able to generate over $5,000,000 in UX design work. Now, Mizko is the founder of Designership, where he teaches designers the essential skills they need to excel in their careers.
But Mizko's expertise doesn't just stay within the walls of his agency. He has mentored hundreds of designers from design schools like General Assembly, Academy Xi, and ADPList. His YouTube educational videos have even reached over 3,500,000 people!
Mizko's passion for design extends beyond just the field itself. He also has a strong fascination with marketing and business strategies, which has led him to building 2x multi-million dollar businesses. His interest in the business world has even led him to become an Advisor and Mentor at Antler, where he helps funded startups navigate their journey through both design and business.
Become a Designership certified
All students who complete the course curriculum are awarded with a Designership signed certificate from our instructor, Michael Wong.
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Real designers, real reviews
Here's what our students have to say about their experience with Designership.
Viya L
Verified buyer
I LOVE your product research & strategy course!!!!!!!!!!!! Finishing up Module 6, uh so good ! Your ways of teaching is soooo intuitive, and everything makes sense, better than some bootcamp courses.
Preston B
Verified buyer
I just want to give a big shout out and a huge thank you to the Designership and the amazing courses that they've been able to produce. I've taken the Figure Masterclass and the product strategy and research course, and they have totally changed the way that I approach my design process.
The Practical User Research & Strategy Masterclass takes you from understanding how to solve problems, why it's important, why research is important. He goes through the tools. I mean, anything and everything you would ever think of about how to create a good product strategy is there. I love that the course was like very actionable.
I've actually been using it for my own tech startups and I have been able to win a couple thousand dollars from different business competitions here in Utah, and we don't even have a product yet. It's just from showing them the idea and the research that we've done following the exact format from the course.
Anuj R
Verified buyer
Thanks for the course, it's unlocking new ways of thinking about problems and solving them! Now that I've covered a few more modules I can confidently say the course is so good, I don't want anybody else to have it 😈
Veronica P
Verified buyer
I’m just starting your course and I’m already so happy I got it!! You really are great at teaching and the content is so spot on!
Alyssa A
Verified buyer
Just started the User Research course yesterday! It’s awesome so far. Def could have used this with my most recent client.
Manmeet S
Verified buyer
So far so good!! Taking my sweet time to understand and complete this one. Just the effort that you put into this makes it all the more valuable and worth it for me ❤️
Allen E
Verified buyer
I’m loving it! I’m learning so much and already applying it to my current job!!
Here is what our students have said about our courses
We are so grateful for the overwhelming positive feedback from all our customers.
Isabel Perucho
UX/UI Designer
Verified buyer
When I meet anyone who wants to break into UI design, I will immediately recommend this course to them. Michael teaches tips that improve your workflow and your relationship with your developers, and he's super encouraging while he's at it. Can't miss!
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Karan (Karl) Nandan
UX/UI Designer
Verified buyer
I would highly recommend the course
Manmeet
UX/UI Designer
Verified buyer
The Ultimate Figma & UI Masterclass taught me how to setup before designing. I used the design system process in my own projects and my client's were so impressed that I got my first 10k project.
Ryan Augustine
UX/UI Designer
Verified buyer
The course has already had an impact on my workflow and impression on potential clients as they admire the step by step process used to develop solutions. It's a lot of value for such a small cost. I HIGHLY RECOMMEND IT
Olivia Soper
UX/UI Designer
Verified buyer
Great course for those needing both the understanding of the basics of UI design and Figma. Helped me gain more confidence with Auto-Layout.
Donato Espinosa
UX/UI Designer
Verified buyer
Perfect course for everyone that wanna have a boost in your design process and use Figma as the main tool. Thank you so much Mizco and keep mentoring!!
Kristen Surujbhan
UX/UI Designer
Verified buyer
This course is a must if you're unsure about how the design world operates cross-functionally. It gives you a strong sense of how to navigate stakeholder meetings, key practices to expedite your design process and how to prepare your file for development. – 10/10
Nuno Silva
UX/UI Designer
Verified buyer
Absolutely brilliant masterclass, thanks, man!
Ron T.
UX/UI Designer
Verified buyer
I enjoyed the course very much. For me, the material and structure were clear and easy to follow. The explanations and rationale behind certain steps and building blocks were also very helpful. The overall presentation was fun - THANKS!
Pavel Martinov
UX/UI Designer
Verified buyer
Helped me and my team to start managing our design files properly, also to communicate with dev team in-depth and make the design sessions with them on daily basis in order to have 100% understanding of what we want to archive
Shreya Raval
UX/UI Designer
Verified buyer
I just love this whole course, This is so informative and very help full, I am eagerly waiting for Mizko's new course
Davide Bongiardo
UX/UI Designer
Verified buyer
I participated in the course for improving my Figma knowledge, especially regarding the way to speed up my workflow and, "wowowow", to be honest, I'm so happy to have done it, so my feedback is more than positive. The course has a lot of strengths (sections dedicated, exercises) but in my opinion, the added value is Michael and his capacity to communicate in a clear way. If I can suggest just one thing, I would add the subtitles to the videos, for all the rest, well done Michael and thanks.
Seyun Choi
UX/UI Designer
Verified buyer
I have been a software engineer for more than 15 years and sometimes I worked with UX designers and sometimes I managed them such as CPO. I did think that I understand how they work but I just realized that I apparently did not. This course helped me how they work and how they should work. The way Mizko showed in this course reminded me of the way disciplined engineers work. I think this is the course for UX designers to leverage their performance, but also client engineers would take this too for better coordination with designers. Thanks for this great course.
Diana Ramos Fusther
UX/UI Designer
Verified buyer
I love this course. I think it really gives you all you need to become a Figma pro and start collaborating with devs and other designers alike. Also, great plugin recommendations!
Georg Gritsai
UX/UI Designer
Verified buyer
Awesome course. Works for Junior and Senior designer. I really recommend this course - you will definitely learn something new.
Ola Frick
UX/UI Designer
Verified buyer
Great course! Highly recommended. I'm switching to Figma from Sketch and from this course I did learn a lot of useful hands-on techniques and a interesting glimpse into his actual design process
Veronica Lin
UX/UI Designer
Verified buyer
This was such a practical, thoughtfully put together course! Mizko takes you on a journey of crafted examples, helping you to solidify your knowledge and scale up your skills.
Samantha Howes
UX/UI Designer
Verified buyer
This course taught me the fundamentals of Figma and beyond Mizko knows his stuff!! I'm now working so much faster in Figma by using what I've learned - including a TON of keyboard shortcuts.
Adam Karlsson
UX/UI Designer
Verified buyer
I have used Figma for about a year but I learned so much from this course. The length of the course was great but I kind off wish it was longer because it was really fun. It had a perfect difficulty and incrementally got more challenging. I was really engaged all the way through this course.
Gina Raduski
UX/UI Designer
Verified buyer
I highly recommend The Ultimate Figma Masterclass to anyone that needs to upgrade their prototyping skills. Mizko is the best instructor I have encountered on the subject, and I feel fortunate to have found him. He is precise, knowledgeable, clear, and very positive. All and all, it was a great experience!
Erika Fernandez
UX/UI Designer
Verified buyer
It was the best course I did about Figma! I have learned a lot about design systems, organising my work, and how to animate screens and components (my weak point). Thanks to this content, I got a job recently! In my interview, I had to pass a design challenge with Figma, and I put into practice everything I learned in this course. And I got the job! Thank you so so so much Mizko!
I HIGHLY RECOMMEND THIS COURSE!
Paul Rainger
UX/UI Designer
Verified buyer
Can't rate this course highly enough. Learning best practice techniques has really boosted my confidence within Figma and it's paying off massively. Thank you Mizko.
Hadi Aradi
UX/UI Designer
Verified buyer
Amazing course. Beginners and advanced Figma users should take it!
Evan J.
UX Designer
Verified buyer
The biggest challenge an older designer faces is the ability to learn new tools and apply its experiences. Figma Masterclass provided the creative support to lift my doubts of achieving my goals. The greatest reward I received from this course. I was able to impress a potential employer by auditing their current product with just few changes to become top candidate to join their team. Thank you Michael you have lifted me above the mist that swallows a designer facing Ageism.
Randy B.
UX Designer
Verified buyer
This course places emphasis on workflow efficiency and end-to-end thinking from ideation to implementation. The great thing is that Mizko focuses on a systematic approach and dives into maximizing the tools at our disposal to efficiently get the job done well. All this delivered through his optimistic, encouraging, and contagious energy. 🙏🏾
Ben M.
UX Designer
Verified buyer
If you're someone who wants to learn, develop and truly master your design skills in Figma and UX/UI, then this course is the real deal. It's designed and structured to take you through a real world project and design process that you'll also get to apply throughout this course, enhancing what you learn in a practical way by actually doing it. what's makes it even sweeter is having access to a great community of designers to connect with and resources available which is a huge bonus to your learning.
If you're self-taught, new to UI design or Figma like myself, this will cut down your learning curve significantly. Mizko's free YouTube content combined with this course will make you a pro in UI design and Figma in no time.
Mastering design systems and auto-layout to create responsive designs is a game changer! You'll quickly see the value once you start and your level of confidence and understanding in the design process would've reached new heights by the time of completion. 100% recommend investing in this course. It was invaluable. Thank you Michael!
Candice Y.
UX Designer
Verified buyer
This course has been a gem! It draws on each section very clearly and in a simplified way where it is easy to understand. He explains the not just the how to do, but also the why - which makes you grasp the concept more strategically. I use some of these tips and tricks for my current work, which makes my workflow so much more efficient and effective. Thank you so much Mizko for all the work and teachings. Highly recommend! 👏🏻
Ipshita C
Senior UX Designer
Verified buyer
I am a self-taught UX Designer and used to heavily rely on Instagram carousels, YouTube, and blog posts for growing my knowledge. I would follow Mizko's IG and had great expectations of this course. True to my expectations, I learned what I wanted to and more! This course was an eye-opener when it comes to good design practices, tips, tricks, and efficient collaboration/work. Essentially the way I approach UI design has changed for the better. I am amazed at the amount of effort and attention to detail that went into this course and commend Mizko for that. The course is 'designed' to not just theoretically teach us concepts but also to enable us with lifelong practices.
Last but not least, the way Mizko delivers lessons is similar to how a friend is speaking with you -- always fun, never a snoozefest (with a sprinkle of humor). Overall, this course was exactly what I needed for building my skillset.
Meg Ong
Junior UX Designer
Verified buyer
It is a comprehensive guide for all you need to know about Figma! The course gives me a better scope of how a project would look in the real world. I love the approach from Mizko trying to teach us how to 'fish' and setting us up for challenges. I have learned so much from this course, and 10/10 would recommend it to everyone!
Anna M
UX Designer
Verified buyer
This is the best course if you want to level up your Figma skills and project management. I found a lot of information that I've implemented to my working process, and it was a game-changer for me. Thank you for this fantastic masterclass!
David Q
Growth Manager @ Eucalyptus
Verified buyer
Michael’s Figma Masterclass course was exactly what I needed to go from zero to hero! One of the best takeaways for me is how to document prototypes to work with developers. It’s something that’s a big work in progress for me, and I am glad I invested in the course.
Best money spent this year!
Vaibhav N
Founder @ SmartWriter
Verified buyer
A big shoutout to Michael for this Figma Masterclass course!! As a software engineer and founder of SmartWriter, I've always struggled with Figma and how we can create more efficient workflows between design and development.
This course answered all our questions and we've already implemented his responsive workflow within our team!! Huge time saver.
Thank you for all the resources as well!
Junnan M
Senior UX/UI Designer - KPMG
Verified buyer
This is not just a technical course teaching how to use Figma functionality-wise. It is an end-to-end UX/UI design masterclass course in which Mizko shares every single step of the way why and how he does something during the entire design process in great detail. There are so many valuable design principles and tips in the course. I am learning a lot here and there. This is the course I wish I had on day one of my design career.
Thanks again, Mizko for sharing the best gems out of his years of expertise like he always does.
Jaeho
UX/UI Designer
Verified buyer
Mizko! Thanks again for your hard work on this masterclass. I'm only 30 minutes in and I already know this is going to make my life easier at work.
Definitely keen for new courses as well. This is classic. Thanks so much again.
Binu P
Experience Architect & Design Engineer
Verified buyer
Love the YouTube channel and course I just recently purchased it :) looking forward to tidying up my Figma skills and especially the handover (lack of a better word) techniques and getting myself organised. Keep the material going, love the delivery of the program kudos to you it’s a lot of handwork. Take care and stay safe and well.
Danny B
UX Designer
Verified buyer
I knew I’d learn a lot from this course when I joined- but man, I was blown away. I learned so much about configuring effective and efficient auto layouts, not to mention a streamlined process into turning those auto layouts into responsive pages.
I learned how to efficiently create and organize a design system for multiple projects. The best part is that the whole curriculum is based off of a real project, so you are shown how and why he makes the choices he does throughout the entire process.
Pranavi C
UX/UI Designer
Verified buyer
This is the best course to learn all about Figma, UI and project management! (As we designers know, it can get really messy due to the iterations in our projects). I highly recommend anyone who's looking to learn all about Figma to check Michael's YouTube channel to get the basics, and then jump right into the Masterclass. The Masterclass is a value bomb and definitely worth it as it's going to save you so much time when you are designing. I'm halfway through the course and before even finishing it, I can surely suggest this to anyone looking to master Figma and speed up your workflow! 💯
Thank you Micheal, for making such a great course! 🙌🏼
Sarthak K
UX Designer
Verified buyer
I learnt a lot from the course and now I'm damn sure that the deliverables to the clients will be much more professional and efficient from my side! Thanks a lot for releasing this course Michael!
Ramata C
UX Designer
Verified buyer
As someone who’s completely new to Design and Figma, I was having a lot difficulty with my messy files. I started out and I literally would have everything one one page. I’d also be wasting a lot of time not using components or variants. So I’ve learned so much from you, and it’s really made learning more fun.
Amit H
UX Designer
Verified buyer
I started the Ultimate Figma & UI Masterclass yesterday to step up my game and keep learning,
I'm impressed with the work.
Loving it! I dug deep into the UX field and afterward started to study on my own UI, I needed a push, I follow Mizko on socials and he really is an inspiration source. Great work on your whole thing here, keep it up!!
Bina T
UX Designer
Verified buyer
The Ultimate Figma & UI Masterclass is unquestionably an outstanding course for those who aspire to be at the top of their game. Mizko's passion to teach and mastery in the subject matter comes through with clarity and precision. He possesses a deep understanding of the principles which are relayed beautifully in the projects with step by step instructions & examples.
His delightful manner will keep you engaged, motivated, deeply focused and there is an abundance of encouragement from chapter to chapter that will keep you progressing through the course material at an accelerated pace.
My confidence has sky-rocked since and I can't wait for the next series of courses the Mizko Universe has to offer. This course is vital!
Tim N.
UX Designer
Verified buyer
An absolutely fantastic course! I highly recommend for anyone new to design or would like to expand their design skillset. Figma & UI Masterclass provides such a good foundation in learning Figma and provides a glimpse to a professional designer workflow.
Ken U
UX/UI Designer
Verified buyer
I love, love, love the masterclass. Straight to the point. Clear, precise and I can feel this is going to help me out a lot!
Lex T
UX Designer
Verified buyer
Today I started Michael Wong course, The Designership, focused mainly on #Figma (UI) and I must say that it is quite impressive, not only for the way and passion with which he explains but because in just three chapters I have discovered new things, which makes me excited and eager to move forward to know what else I can discover.
James O
UX/UI Designer
Verified buyer
The Ultimate Figma + UI Masterclass is a must-do regardless of your experience. It filled a bunch of gaps in my process, the kind of gaps you develop when you're self taught in a tool.
Extremely detailed and refreshingly logical. All aspects of your process was covered.
Jenny K
UX/UI Designer
Verified buyer
Amazing design system has amazing features and components for a lot of the main basic building blocks for responsive design for 2021. Thank you Mizko.
Aditya M
UX/UI Designer @ Accenture
Verified buyer
The Designership's Design System is crazy good and efficient! There's no way you should be missing on it. Try for yourself and see its diverse nature across different projects!⚡
Michelle Zhu
Freelance UX/UI Designer
Verified buyer
I'm so excited I just purchased @themizko design system. He's already answered one of my questions in his intro video!
Mohamed H.
UX Designer
Verified buyer
Great course with many examples and practices, challenges. will make you understand auto layout feature very well, how to communicate with clients & developers. the instructor is funny and interesting not boring!
Pay once, access for a lifetime
We provide a very simple and transparent pricing model.
$650
Single payment
One-time payment (Save $100)
Single user license
9 deep-dive modules
10+ research and strategy templates
Certificate upon completion
Private community access
Fortnightly LIVE community Q&A
Free lifetime updates
$250/m
Payment plan
3 monthly instalments
Single user license
9 deep-dive modules
10+ research and strategy templates
Certificate upon completion
Private community access
Fortnightly LIVE community Q&A
Free lifetime updates
Looking to onboard your team?
We offer a simple, one-payment method for onboarding on teams.
5% discounts are available for teams over 10.
Frequently asked questions
What type of Figma license do I need for the Practical User Research & Strategy Course?
Will I receive free updates in future?
Do I receive a tax invoice?
What currency is it sold in?
Do you provide an educational discount?
What is the refund policy?