16 Best UX Research Tools in 2024: Gather Faster & Better Insights

UX Research
7 min read
January 9, 2024

Every second you put into UX research is important.

You have to consider many different factors, such as the right participant selection, the specific goals of your research, and the appropriate methodologies to use.

By leveraging the right UX research tools, you can reduce manual tasks and simplify your workflow. That way, you can focus on getting useful insights and using them in your designs.

This guide will dive into UX research, its critical role in design, and which research tools to use can accelerate your process.

If you are more interested in learning how to execute practical UX research in just 10 hours, check our UX research course by Michael Wong, also known as Mizko.

Why is UX research important?

Before we dive into the different research methods available, let's briefly talk about UX research and its importance.

UX research is the systematic study of user needs, wants, and goals in product design. It explores understanding how people use and experience products like websites or apps.

This includes asking users questions, watching how they use something, and gathering data to figure out what works well and what doesn't. The goal is to use this information to make products easier and more enjoyable.

So, why is UX research important? Here's the payoff:

  • Removes personal bias
  • Saves time and resources
  • Provides data-backed validation to your designs
  • Makes it easier to gain stakeholder approval

Getting the hang of UX research isn't overnight work. It's a skill set involving user behavior, data analysis, and effective communication.

There's a lot of options available to learn about this field, from UX research courses and books to YouTube channels and podcasts.

Categories of UX research tools

These tools serve a unique purpose, from understanding users' needs and behaviors to getting the feel of the product's usability.

  • Surveys and Feedback Tools: This category includes tools for creating surveys, questionnaires, and feedback forms to gather quantitative data from users. Examples are Google Forms, SurveyMonkey, and Typeform.
  • Usability Testing and User Observation Tools: These tools focus on observing and analyzing how users interact with a product. They can include session recording, heatmaps, user testing platforms, and task analysis tools. Examples include UserTesting, Hotjar, and Crazy Egg.
  • Analytics and Data Analysis Tools: Tools in this category are used to collect and analyze quantitative data on user behavior, such as website traffic, user flows, and engagement metrics. Google Analytics and Adobe Analytics are popular choices.
  • Interview and Discussion Tools: These are used for qualitative research, such as conducting one-on-one interviews, focus groups, or remote discussions. They include video conferencing tools like Zoom and Skype.
  • Information Architecture Tools: This category encompasses tools used for organizing and structuring content and information, such as card sorting and tree testing. Optimal Workshop and UserZoom are examples of tools that offer these functionalities.


Top UX research tools for 2024

Here are the UX research tools to help streamline your processes:

1. Zoom

What is it: A video conferencing tool that allows you to do remote interviews.

Why is it useful? For easy recording and conducting user interviews. It's the #1 video meeting application, with around 60% of researchers favoring this platform for conducting moderated studies.

Helpful features:

  1. Chat: You can also message the participants, send them links or files, or have private discussions with team members without distracting participants.
  2. Annotation: This tool allows you to draw on the screen to highlight things during a session. You can save or delete these annotations.
  3. Closed captioning: This feature turns spoken words into text on the screen. Zoom's live transcription can also be used for this.
  4. Remote control: You can take control of a participant's computer (with their permission) to set up tests or assist them. This works on desktops and iPads but not on phones or browsers.
  5. Recording & transcripts: Record interviews and get transcripts for future reference. Have it stored on your computer or the cloud.

Pricing: Free for up to 40 minutes per meeting. $149.9/year for Pro and $219.9/year for Business.

2. Figjam

What is it: A collaborative whiteboarding and brainstorming tool developed by Figma, to facilitate visual collaboration and idea sharing among teams.

Why is it useful: It enables researchers and designers to visually map out user journeys, create interactive prototypes, and collaboratively gather and organize insights.

Helpful features:

  1. Collaborative whiteboarding: FigJam allows multiple users to work together in real time.
  2. Sticky notes and diagrams: They easily organize thoughts and findings using sticky notes and flowcharts. This is great for visualizing user feedback.
  3. Templates: FigJam has customizable user journey maps, personas, and wireframe templates.
  4. Interactive elements: Tools like voting stickers and emoji reactions enable interactive feedback sessions, making gathering consensus or highlighting key points during team discussions easier.
  5. Integration with design tools: Seamless integration with design tools, especially Figma, allows for a smooth transition from research to design.
  6. FigJam AI: The AI features in FigJam include generating templates, summarizing sticky notes and insights, rewriting content using Jambot, creating flowcharts and decision trees, and ideating concepts and flows.

For more useful FigJam hacks in UX research, watch Mizko's video below:

6 SMASHING FigJam Hacks for User Research    

Free for up 3 FigJam files. $12 per editor/month for Figma Pro, $45 per editor/month for Figma Organization, and $75 per editor/month for Enterprise.

3. Calendly

What is it: A scheduling tool for easy appointment booking and availability sharing.

Why is it useful: It streamlines the process of scheduling interviews and reduces the back-and-forth of email communication.

Helpful features:

  1. Automated scheduling: Calendly automates the appointment scheduling process, eliminating the back-and-forth emails often needed to find a suitable time. Participants can choose from slots based on the UX researcher’s preset availability.
  2. Time zone detection: It automatically detects and adjusts for different time zones.  This is useful when interacting with participants from various geographic locations.
  3. Calendar integration: Calendly integrates with popular calendar services like Google Calendar, Outlook, and iCal. This synchronization helps UX researchers keep track of their appointments and avoid scheduling conflicts.
  4. Reminders and follow-ups: Automated email reminders and follow-up messages can be set up so that participants remember their appointments and provide feedback after the session.
  5. Multiple event types: UX researchers can create different events (like one-on-one interviews, group sessions, or usability tests) with distinct durations and availability.
  6. Integration with other tools: Calendly can be integrated with other tools, such as Zoom, for video conferencing to make conducting remote UX research sessions seamless.

Free for unlimited scheduling with one event type. $12 per seat/month for Standard and $20 per seat/month for Teams.

4. ChatGPT

What is it: A language model developed by OpenAI that can generate human-like text and engage in text-based conversations

Why is it useful? It does high-level research, synthesizes large amounts of qualitative data, drafts initial survey questions, and supports user testing.

Helpful features:

  • Data synthesis and analysis: ChatGPT can handle extensive qualitative data, like interview transcripts and survey responses. It identifies crucial themes, patterns, and insights, greatly reducing the time and effort needed for data analysis.
  • User personas and scenarios: It can help develop comprehensive user personas and scenarios using collected data.
  • Survey questions: With its advanced language processing, ChatGPT helps UX researchers craft survey questions to effectively gather valuable user feedback.
  • UX research learning tool: It acts as an informative resource for UX designers, providing information on methodologies, best practices, and trends in UX research.

Free for ChatGPT 3.5. $20 per month for ChatGPT Plus.

5. Otter.ai

What is it: A transcription and note-taking tool that uses artificial intelligence to convert spoken words into written text.

Why is it useful? It significantly reduces the time needed to transcribe user interviews. Otter.ai also offers features for organizing and editing the transcriptions.

Helpful features:

  1. Accurate transcription: Otter.ai provides real-time transcription of interviews, focus groups, and user testing sessions. This feature captures every word participants speak, so no detail is missed.
  2. Keyword and topic search: UX researchers can easily search transcriptions for specific keywords or topics. This makes it simpler to find and analyze relevant sections of conversations related to their research.
  3. Speaker identification: The tool can identify and label different speakers in a conversation. This is particularly useful in group settings or interviews with multiple participants.
  4. Shareable transcripts: Transcripts can be shared with team members or stakeholders. This feature allows for collective analysis and discussion of user feedback.
  5. Integration with other Tools: Otter.ai integrates with video conferencing tools like Zoom and Google Meet, which is beneficial for remote UX research. Transcriptions can be started directly from these platforms, streamlining the process of capturing and analyzing remote interactions.
  6. Audio playback with transcripts: Researchers can listen to the audio while reading the transcript. This feature is useful for understanding the context and nuances of spoken responses, such as tone and emotion, which are important in UX research.
  7. Highlighting and commenting: Key moments in the transcript can be highlighted, and notes or comments can be added. This helps UX researchers mark important insights or areas for follow-up.
  8. Export options: Transcripts can be exported in various formats for further analysis or inclusion in research reports.

Free for up to 300 monthly transcription minutes (30 minutes per conversation). $10 per user/month for Pro and $20 per user/month for Business.

6. Google Sheets

What is it: A web-based spreadsheet application for data storage, organization, and analysis.

Why is it useful: It's a versatile tool for organizing and analyzing research data. It supports real-time collaboration, making it ideal for teams to collaborate on data analysis, regardless of location. Its ease of use and integration with other Google apps and UX tools streamline the research process.

Helpful features:

  1. Data organization and analysis: Google Sheets enables researchers to organize data systematically, whether it’s user feedback, survey results, or usability test data. It supports various data types and formulas for in-depth analysis.
  2. Real-time collaboration: Multiple users can work on the same spreadsheet simultaneously.
  3. Integration with data collection tools: It seamlessly integrates with tools like Google Forms to automate collecting and organizing research data.
  4. Conditional formatting: This feature helps visually highlight trends, patterns, or specific data points, making it easier to derive insights from large datasets.
  5. Pivot tables and charts: Researchers can use pivot tables and various chart types to summarize and visualize data.
  6. Data import and export: Google Sheets allows for easy import and export of data in various formats, facilitating data sharing and further analysis with other software.
  7. Version history: This feature maintains a record of changes, allowing researchers to track edits and revert to previous versions if necessary.

Free with limited cloud storage. $6 per user/month for Google Workspace or Business Starter, $12 per user/month for Business Standard, and $18 per user/month for Business Plus.

7. Typeform

  • What is it: An online platform that enables users to create and share interactive surveys, forms, and quizzes to collect data and gather feedback.
  • Why is it useful? It offers a more engaging and visually appealing way to collect user data.

Helpful features:

  1. Engaging and interactive design: Its user-friendly and engaging design can lead to higher response rates, as users often find Typeform surveys more enjoyable to complete compared to traditional forms.
  2. Customizable templates: Typeform offers various templates, making it easy for UX researchers to create forms and surveys tailored to their specific needs quickly. These templates can be adapted to match the branding and tone of the project.
  3. Conditional logic and branching: It allows for creating dynamic forms with conditional logic. This means that the questions can adapt based on previous answers, which leads to a more personalized experience for respondents and more relevant data for researchers.
  4. Rich media integration: Images, videos, and GIFs can be added to surveys and forms. This can be particularly useful in UX research for showing respondents design mockups, prototypes, or specific scenarios.
  5. Detailed analytics and reporting: Typeform provides in-depth analytics and reporting features. This gives UX designers valuable insights into how respondents interact with their forms, including response rates, completion rates, and drop-off points.
  6. Integration with other tools: It integrates well with other tools and platforms, such as Google Sheets and various CRM systems, for efficient data management and analysis.
  7. Mobile-friendly design: Typeform is designed to work seamlessly across different devices, including smartphones and tablets, ensuring accessibility for a wider range of users.
  8. Easy data export: Data collected via Typeform can be easily exported for further analysis, allowing UX researchers to dive deeper into the findings using their preferred analytical tools.

Free for up to 10 responses per month. $25/month for Basic, $50 /month for Plus, and $83/month for Business.

8. Dovetail

What is it: A comprehensive user research and customer feedback software that helps teams store, analyze, and collaborate on research data.

Why is it useful: It's a one-stop place to analyze qualitative data from user research and feedback, helping researchers organize, understand, and use the data to improve.

Helpful features:

  1. Data organization and analysis: Dovetail allows researchers to manage and analyze various data forms systematically. This includes interview transcripts, survey responses, and user testing notes. Its robust analysis tools help in identifying key themes and patterns.
  2. Collaborative workspace: Teams can work together in real-time, sharing insights and collaborating on data analysis.
  3. Integration with data collection tools: Dovetail integrates with various data collection tools for a smooth transition of information into the platform for analysis.
  4. Interactive tagging and coding: This feature allows researchers to tag and code data, making it easier to categorize and retrieve information for thematic analysis.
  5. Rich media support: The platform supports various media types, including audio and video files, which can be directly analyzed within Dovetail.
  6. Powerful search and filtering: Users can quickly search large datasets for relevant information.
  7. Insight and report generation: Dovetail enables the creation of compelling reports and shares insights across the organization, enhancing communication and decision-making.
  8. Security and compliance: It offers robust security features and compliance with data protection regulations, ensuring that sensitive research data is securely managed.

$30/month for a Starter plan, $375/month for Team, and $1,800/month for Business.

9. Maze.co

What is it: An advanced user testing and usability analytics platform that enables teams to conduct rapid, remote user testing and gather actionable insights.

Why is it useful: It assists designers in efficiently and effectively conducting user testing. This tool simplifies the entire process from test setup to results analysis, making it a convenient tool for those who work quickly.

Helpful features:

  1. Rapid test creation: Using existing design tools like Figma, Sketch, and Adobe XD allows for the quick creation of user tests. This includes prototype, usability, and A/B tests.
  2. Actionable analytics: The platform provides detailed analytics on user performance and behavior, including heatmaps, click rates, and task completion times, which help identify usability issues.
  3. Unmoderated user testing: Maze.co specializes in remote and unmoderated user testing so that users can participate in tests conveniently. This leads to more natural interactions and diverse user feedback.
  4. Integrations with design tools: Seamless integration with popular design and prototyping tools ensures a smooth workflow from design to testing.
  5. Customizable test flows: Researchers can design test flows that mimic real-world user journeys. This provides deeper insights into user experience and behavior.
  6. Demographic targeting: Maze.co offers the ability to target specific user demographics for testing so that feedback is relevant and representative of the target audience.
  7. Instant reports: The platform generates instant, easy-to-understand reports, making sharing findings with stakeholders and team members simple.
  8. Collaboration tools: Maze.co supports collaboration among team members, enabling easy sharing of tests and results for collective analysis and decision-making.

Free for individuals doing one study per month, $99 for a Starter plan, and $1,250 for a Team.

10. Optimal Workshop

What is it: A comprehensive suite of UX research tools focused on improving information architecture and user experience. It offers various services, including card sorting, tree testing, first-click testing, and survey tools.

Why it is useful: It's perfect for UX professionals aiming to improve website or app structure and navigation by studying how users organize information and interact with digital products. With its focus on information architecture, Optimal Workshop is a valuable tool for creating intuitive interfaces.

Helpful features:

  1. Card sorting: This tool allows researchers to understand how users group and label content, helping create logical and user-friendly content structures.
  2. Tree testing: Used for validating information hierarchy, tree testing helps assess the findability of items in a website or app structure.
  3. First-click testing: This feature analyzes where users first click when completing tasks, providing insights into initial interactions and potential navigation issues.
  4. Survey tools: Optimal Workshop includes survey tools to gather broader user feedback, complementing the more specific testing tools.
  5. Participant recruitment: The platform offers a participant recruitment service, helping researchers find the right study users.
  6. Data analysis and reporting: Advanced analytics and reporting features make interpreting the data easy and sharing insights with stakeholders.
  7. Integration with other tools: Optimal Workshop can integrate with other UX and design tools, streamlining the research process.
  8. Collaborative features: It supports collaboration among team members, facilitating the sharing and discussion of findings.

Free for individuals with limited scope. $208/month for Pro, and $191/month for Team.

11. Hotjar

What is it: An intuitive, web-based analytics and feedback tool that provides insights into user behavior and motivations. It combines analysis and feedback tools to understand user experience on websites and apps comprehensively.

Why it is useful: It offers visual insights into user behavior. Hotjar also collects direct feedback to identify pain points and enhance digital products, providing a comprehensive view of the user experience.

Helpful features:

  • Heatmaps: Visual representations of user clicks, taps, and scrolling behavior, which help in understanding what users do on your site.
  • Visitor recordings: Session recordings that show how users navigate and interact with your website in real time.
  • Conversion funnels: Analyze users' steps on your site, identifying where users drop off.
  • Form analysis: Insights into how users interact with forms, including which fields cause issues and lead to abandonment.
  • Feedback polls and surveys: Tools to collect direct user feedback, providing qualitative insights into user satisfaction and needs.
  • User testing recruitment: A feature for recruiting users for more in-depth testing and research.

Free for 35 sessions. $32/month for Plus, $80/month for Business, and $171/month for Scale.

12. Miro.com

What is it: An online collaborative whiteboarding platform that allows teams to work together in real-time. It's ideal for brainstorming, planning, and designing within a shared visual workspace.

Why it is useful: It facilitates various activities from user journey mapping to sprint planning, making it invaluable for collaborative design thinking, project planning, and ideation sessions.

Helpful features:

  1. Infinite canvas: A virtually unlimited workspace where teams can brainstorm, design, and map out projects.
  2. Pre-built templates: Ready-to-use templates for various use cases, including UX design, agile workflows, and strategy planning.
  3. Real-time collaboration: Teams can work synchronously, regardless of location, with live cursors and simultaneous editing.
  4. Integrative tools: Compatibility with various file types and integration with tools like Jira, Slack, and Google Suite.
  5. Interactive widgets: Tools like sticky notes, voting, and timers to facilitate interactive workshops or brainstorming sessions.
  6. Screen sharing and presentation mode: Features that enable easy sharing of boards and presentations with stakeholders or team members.
  7. Access controls and permissions: Options to manage who can view or edit boards, ensuring security and control over content.

Free for limited capacity. $8 per member/month for Starter, and $16 per member/month for Business.

13. FullStory

What is it: A digital experience analytics platform that provides insights into user interactions on websites and mobile apps. It specializes in capturing, analyzing, and replaying user sessions.

Why it is useful: This tool assists UX researchers in understanding user behavior and finding issues in their experiences. It gives a detailed look at how users interact, making it easier to spot problems and ways to make things better. Its focus on session replay and user insights is crucial for improving user interfaces and making users happier.

Helpful features:

  1. Session replay: Records and replays user sessions to provide a clear view of user interactions, helping identify usability issues.
  2. Heatmaps: Offers visual heatmaps showing where users click, scroll, and most engage on your site.
  3. Error and funnel analysis: Tracks and analyzes user errors and monitors conversion funnels to identify drop-off points.
  4. Segmentation and filtering: Allows detailed segmentation of user data for targeted analysis.
  5. Intuitive dashboards: Provides easy-to-understand dashboards for quick insights into user behavior and website performance.
  6. Integration with other tools: Easily integrates with other analytics, testing, and development tools.

Pricing: Has a 14-day free trial. Pricing ranges from $300-$1,000/month. Available plans include Enterprise, Advanced, and Business.


14. Mix Panel

What is it: An advanced analytics platform designed for tracking user interactions in web and mobile applications. Through in-depth data analysis, it focuses on user engagement, retention, and conversion.

Why it is useful: It aids UX researchers in monitoring user actions and gaining insights into how users interact with their digital products. The platform's emphasis on user engagement and retention metrics makes it a key tool for optimizing product strategies and user experiences.

Helpful features:

  1. Event tracking: Allows tracking specific user actions and interactions within the app or website.
  2. Funnel analysis: Analyzes user pathways and identifies where users drop off or convert, helping optimize user flows.
  3. Retention analysis: Tracks how often and for how long users return to the app or website.
  4. Custom reports: Enables the creation of custom reports and dashboards to view key metrics.
  5. A/B testing: Supports A/B testing to experiment with different features or interfaces and measure their impact.
  6. Segmentation and cohort analysis: Provides detailed segmentation capabilities to analyze behaviors of different user groups.
  7. Real-time data: Offers real-time data updates for immediate insights and action.

Pricing: Free for 20M events/month. Growth plan starts at $20/month and Enterprise starts at $833/month.


15. Google Analytics

What is it: A web analytics service that tracks and reports website traffic. This tool helps UX researchers understand user behavior, engagement, and website conversion.

Why it is useful: This tool gauges your site's performance and understands its audience. It offers insights on how users discover and use a website. This helps make informed decisions to enhance user experience and boost engagement.

Helpful features:

  1. Traffic analysis: Tracks website visitors, their sources, and their behavior on the site.
  2. User engagement metrics: Provides data on session duration, bounce rate, and pages per session.
  3. Conversion tracking: Monitors goals and conversions, essential for understanding how effectively the site meets business objectives.
  4. Custom reports: Users can create custom reports tailored to specific needs.
  5. Real-time reporting: Offers real-time data on user activity on the website.
  6. Audience demographics: Provides insights into the audience's demographics, interests, and more.
  7. Integration with other Google services: Seamlessly integrates with other Google services like Google Ads, Google Search Console, and more.

Pricing: Free for the standard version. Pricing for Google Analytics 360 varies, depending on the volume of data and specific enterprise needs.


16. PostHog

What is it: An open-source product analytics tool that provides insights into user behavior in web and mobile applications. It allows teams to analyze, visualize, and understand user data within their own infrastructure.

Why it is useful: This tool is ideal for those who want full control over their data and deeper insights into how users interact with their products. Being open-source, it offers flexibility and customization. This makes it a valuable tool for businesses with specific analytics needs or requiring high data privacy levels.

Helpful features:

  1. Event-based tracking: Captures and analyzes specific user actions within the app or website.
  2. Funnel analysis: Tracks user journeys to see where users are converting or dropping off.
  3. Heatmaps and session recording: Visual tools to understand user interactions on the site.
  4. Custom dashboards: Allows the creation of custom dashboards for tailored analytics views.
  5. Cohort analysis: Analyzes behavior across different groups of users.
  6. Feature flagging: Enables A/B testing and feature releases directly from the platform.
  7. Self-hosting option: Offers the ability to self-host, giving complete control over data.

Pricing: Free for the PostHog Community version. Pricing for PostHog Cloud is based on your usage, including the number of tracked users and events.


Emerging trends in UX tools for 2024

By embracing these advancements, UX professionals can expect to drive significant improvements in their user experience projects:

Here's a look at some key trends:

1. AI integration: Artificial Intelligence is revolutionizing UX tools by automating complex tasks like data analysis and pattern recognition. AI-powered tools can quickly sift through vast amounts of user data and provide precise insights and predictions about user behavior at a rapid speed. This means UX researchers can spend less time on data crunching and more on creative problem-solving.

2. Advanced analytics: UX tools are increasingly incorporating sophisticated analytics capabilities. These advanced systems go beyond basic data collection, offering deeper insights into user interactions and engagement levels. These tools allow UX researchers to uncover nuanced user behaviors and preferences. As a result, this may lead to more informed design decisions.

3. Real-time user feedback: Gathering user feedback is shifting towards real-time methods. UX tools enable instant feedback during user interactions, providing immediate insights into user experiences. This helps UX researchers make quick, on-the-spot improvements, significantly speeding up the design iteration process.

4. Enhanced collaboration features: Collaboration in UX research is becoming more seamless with tools offering better integration and communication features. These tools facilitate effective teamwork, even in remote or distributed settings.

5. Accessibility testing automation: With a growing focus on inclusive design, UX tools are incorporating automated features for accessibility testing. These tools help ensure that products are usable and accessible to a wider range of users, including those with disabilities.

6. Virtual and augmented reality (VR/AR) integration: Emerging UX tools are beginning to integrate VR and AR technologies. This allows UX researchers to test and validate user experiences in more immersive and interactive environments, opening new frontiers in user experience design.

7. Voice and conversational interface analysis: As voice-activated and conversational interfaces become more prevalent, UX tools adapt to analyze these interactions. This trend reflects the need to understand how users interact with voice assistants and chatbots.

Streamline with tools and lead with UX research skills

While tools can be a great way to improve efficiency, they don't necessarily make you a better UX researcher.

To master UX research, you must have practical skills.

If you want to go beyond learning what tools to use but also how to plan and execute UX research confidently, Mizko's Practical UX Research & Strategy Course is the right step.

In just 10+ hours, this comprehensive course teaches you strategic problem-solving in UX research. By the end of the course, you'll shift your perspective and see bigger picture goals:

  • Develop a focused research strategy that addresses core issues rather than just brainstorming ideas.
  • Get equipped to conduct user interviews effectively, select the ideal participants, and craft questions that yield valuable insights.
  • Use tools like customer journey maps and affinity diagrams to organize and interpret your research findings methodically.
  • Improve your design proposals with thorough competitor analyses.
  • Effectively prioritize key findings for clear and concise project briefs or handoffs to design teams.
  • Gain a deeper understanding of how business principles influence product design and UX research.

Learn straight from Mizko, a seasoned industry leader whose impressive background includes founding a multi-million dollar agency and investing in and advising startups.

Become part of a thriving community of over 6,000 designers who have elevated their skills with this course, rated an impressive 4.9 out of 5. This program is the chosen route for UX professionals at industry leaders like Meta and Google, a testament to its practicality and impact in the UX field:

"The most impactful element has been the direct application of the learnings in my recent projects at Amazon. This hands-on experience not only enhanced my proficiency in implementing UX strategies but also bolstered my confidence in guiding, coaching, mentoring, and leading design teams." - Amazon.com UX designer Zohdi Rizvi

"I'm 100% more confident when talking to stakeholders about User Research & Strategy and the importance of why it needs to be included in the process. I also have gained such a beautiful new understanding of my users that greatly influences my designs. All of the "guesswork" that I was doing is now real, meaningful work that has stats and research behind it." - Booking.com UX/UI Designer Alyssa Durante

"I had no proper clarity of how to conduct a research in a systematically form which actually aligns to the project. Now I have a Step by Step approach from ground 0 to final synthesis." - UX/UI Designer Kaustav Das Biswas

"After completing this course, I feel so much more confident in my ability to think critically, conceptually, and practical!" - UX/UI Designer Jonathan Olivencia

That way, you'll know that your learning is grounded in practices that have proven successful in the industry.

Fast-track to data-backed designs that'll wow stakeholders in just 10 hours.

Michael Wong
Founder of Designership & z0 Studio

Mizko, also known as Michael Wong, brings a 14-year track record as a Founder, Educator, Investor, and Designer. His career evolved from lead designer to freelancer, and ultimately to the owner of a successful agency, generating over $10M in revenue from Product (UX/UI) Design, Web Design, and No-code Development. His leadership at the agency contributed to the strategy and design for over 50 high-growth startups, aiding them in raising a combined total of over $400M+ in venture capital.

Notable projects include: Autotrader (Acquired. by eBay), PhoneWagon (Acquired by CallRails), Spaceship ($1B in managed funds), Archistar ($15M+ raised) and many more.

You can learn more about me on:
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