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Practical UX Research & Strategy

Build your strategic business mindset and deliver data-backed design solutions.
Michael Wong
Instructor
700
+
4.8
Intermediate
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Deliver strategic designs that users and businesses are looking for.
$
650
$
Single payment
for solo designers, developers and freelancers.
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$
250
/m
Save
$
3-month installment
for solo designers, developers and freelancers.
Buy course
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Start learning today!

Deliver strategic designs that users and businesses are looking for.
$
650
One-time payment
Buy course

Overview

Inclusion
8
+
hours of content
50+
lessons
10+
file resources
Certificate of completion
Subtitles:
English
Access
Online at your own pace
Lifetime access
Last Update:
May 2024

What you'll learn

User and job stories
Practical business acumen tactics
Prioritization methods
Research synthesis tactics
Affinity mapping
User interview questions
Defining research hypothesises
Customer Journey Maps
Problem solving mindset
Real-world case studies
Presentation tactics
Competitor analysis
Data analysis
User interview execution
Research strategy
End-to-end research process
Read More

Top companies up-skill their teams with our courses

Requirements

  • A laptop or desktop with steady internet access.
  • A basic understanding of user experience (UX) concepts is recommended, but not required.
  • A good understanding of how to use Figma (Exercises are run in Figma and Figjam). Take my Figma course if needed.
  • A desire to learn research methodologies, data analysis and business strategies.
  • A willingness to improve communication skills to present insights and findings from research.

Course description

Without a data-informed mindset, Product (UX/UI) Designers will struggle in the industry.

As the industry progresses, particularly with the advancement of AI, it is crucial for designers to expand their skills to enhance their competitiveness. With UI design nearing automation through AI technologies, acquiring strategic and research skills is becoming increasingly vital.

This includes all the unspoken skillsets that the industry demands, like product prioritization, business acumen and product strategy.

This course teaches how to choose the right research methods, understand user desires deeply, and create designs that go beyond aesthetics to meet strategic business needs.

By the end of this course, you'll be able to:
  • Implement strategic problem-solving: Solve user problems with the help of the Double Diamond design model.
  • Sharpen your business mindset: Shift your perspective and see bigger-picture goals with strategic thinking challenges.
  • Dive deep into intensive user research: Learn how to plan and execute a user research strategy that will uncover crucial user insights.
  • Implement smarter and more efficient workflows: Get the most out of your insights by organizing your notes and developing ideas quickly.
  • Build high-level communication skills: Use what you learn from user interviews and research methods to better communicate and collaborate with stakeholders.
  • Establish solid data reporting: Incorporate frameworks, customer journey maps, and more into your reports to provide a strong basis for your findings.

Who should take this course?

Junior Designers

Learn how to design eye-catching designs backed by data.

Senior Designers

Refine your product strategy approach to create user-centric designs.

Product Managers

Make informed decisions to drive user-centric product development.

Freelance Designers

Increase your rates with a proven track record of success.

What to expect from a Designership courses

ESYR Learning
Explain, Show, You, and Review. Our innovative approach makes learning fun and immersive.
Industry Expert-Led
Our products and courses have been crafted by an expert with over a decade's experience.
Active Support
Questions? Connect and get advice from industry experts through our community forum.
Diverse Community
From fresh starters to seasoned pros, Designership welcomes students of every experience level.
Practical & Hands-on
Develop your skills from both theory and applied learning exercises to set you up for success.
Proven Track Record
We’ve helped designers worldwide succeed, from landing dream jobs to getting higher freelance rates.
Highly Rated
With an impressive 4.9/5 rating, the impact of our courses and products is clear.
Flexible Learning
No rigid schedules here. Our courses allow you to start whenever you're ready and learn at your own pace.

Curriculum

Expand all
Welcome
Preview
Introduction
Preview
Forming a Research Strategy (Primary)
Preview
Preparing for Interviews (Primary)
Preview
Real Interview Challenge & Review
Preview
Deep-dive into Secondary Research
Preview
Product Strategy
Preview
Additional Research Methods
Preview
🎉 Congratulations!!!
Preview

Description

Without a data-informed mindset, Product (UX/UI) Designers will struggle in the industry.

As the industry progresses, particularly with the advancement of AI, it is crucial for designers to expand their skills to enhance their competitiveness. With UI design nearing automation through AI technologies, acquiring strategic and research skills is becoming increasingly vital.

This includes all the unspoken skillsets that the industry demands, like product prioritization, business acumen and product strategy.

This course teaches how to choose the right research methods, understand user desires deeply, and create designs that go beyond aesthetics to meet strategic business needs.

By the end of this course, you'll be able to:
  • Implement strategic problem-solving: Solve user problems with the help of the Double Diamond design model.
  • Sharpen your business mindset: Shift your perspective and see bigger-picture goals with strategic thinking challenges.
  • Dive deep into intensive user research: Learn how to plan and execute a user research strategy that will uncover crucial user insights.
  • Implement smarter and more efficient workflows: Get the most out of your insights by organizing your notes and developing ideas quickly.
  • Build high-level communication skills: Use what you learn from user interviews and research methods to better communicate and collaborate with stakeholders.
  • Establish solid data reporting: Incorporate frameworks, customer journey maps, and more into your reports to provide a strong basis for your findings.

Course overview

  • A laptop or desktop with steady internet access.
  • A basic understanding of user experience (UX) concepts is recommended, but not required.
  • A good understanding of how to use Figma (Exercises are run in Figma and Figjam). Take my Figma course if needed.
  • A desire to learn research methodologies, data analysis and business strategies.
  • A willingness to improve communication skills to present insights and findings from research.

Certificate of Completion

No items found.

Instructor

Michael Wong
Founder of Designership & z0 Studio

Mizko, also known as Michael Wong, brings a 14-year track record as a Founder, Educator, Investor, and Designer. His career evolved from lead designer to freelancer, and ultimately to the owner of a successful agency, generating over $10M in revenue from Product (UX/UI) Design, Web Design, and No-code Development. His leadership at the agency contributed to the strategy and design for over 50 high-growth startups, aiding them in raising a combined total of over $400M+ in venture capital.

Notable projects include: Autotrader (Acquired. by eBay), PhoneWagon (Acquired by CallRails), Spaceship ($1B in managed funds), Archistar ($15M+ raised) and many more.

You can learn more about him on:

Frequently Bought Together

Testimonials

Here's what our students have to say:
Read all testimonials
No items found.
Ralph Jones
UX Research Course
If you are looking for an end-to-end understanding of how to run UX research optimally, this is the course for you. This course has been a game-changer for me, providing invaluable insights into structuring and honing my research skills, particularly in areas crucial for product launches / MVPs. Huge thanks to Michael Wong for his dedication and expertise in crafting this incredible learning journey!
Submitted on
May 3, 2024
Roland Andrei Cristi
UX Research Course
Love this course, what a wild ride it was. This is the step I needed to increase my overall confidence in tackling my job as a product designer.
Submitted on
March 21, 2024
Rumana Aafrin
UX Research Course
After experiencing several of Mizko's YouTube courses, I eagerly embarked on this paid course with high energy and enthusiasm. True to expectation, the course is rich in information and adeptly focuses on the 'why' behind concepts. I wholeheartedly recommend it to beginners and advanced learners alike for invaluable insights. With dedication and effort, I am confident you can climb the top of the mountains
Submitted on
February 13, 2024
Oscar Andrade
UX Research Course
I'll recommend it to anyone with no knowledge who is interested in UX Research but it's not sure about it, because it really gives a good overview of every process!
Submitted on
February 12, 2024
Yasin P.
UX Research Course
Mizko's Practical User Research & Strategy course was incredibly insightful and valuable. Their teaching style is engaging and effective, making complex concepts easy to grasp. Overall, it was a positive learning experience.
Submitted on
February 9, 2024
Read all testimonials
Elizabeth Arostegui
Figma Course
A complete and well-structured course. I've learned a huge amount of tools and good practices to improve my workflow.
Submitted on
March 2, 2024
Lesley Lam
Figma Course
This was a wonderful learning experience for me and enjoyed every moment of it. Would absolutely recommend this course to others who would like to level up their skills in Figma and UI design.
Submitted on
February 25, 2024
Sophie Tran
Figma Course
Having known and used Figma for a while, I still learn a lot from this course. First, Mizko explains responsive design, Figma features, and corresponding CSS properties, as well as how to deliver developers’ handoff. His way of explaining Figma features is logical, succinct, and makes a lot of sense—I was left with no confusion. The section on animation and prototypes is golden! Explanations of transition types usually found in an After Effects class are delivered with grace by Mizko. An awesome class overall!
Submitted on
January 23, 2024
Shivam Singh
Figma Course
Mizko's Ultimate Figma Course is an absolute game-changer for aspiring designers. His expertise shines through in this comprehensive course. Mizko's engaging teaching style and hands-on approach make learning Figma a breeze. The course covers everything from basics to advanced techniques, providing invaluable insights for both beginners and seasoned designers. Highly recommended for anyone looking to master Figma and elevate their design skills.
Submitted on
January 13, 2024
Chedo Nasevski
Figma Course
If someone asked me if it was worth buying this course, I would say yes without any hesitation. All in all, the course met my expectations, I am very satisfied with everything I have achieved thanks to this course and I am sincerely looking forward to the update of this course.
Submitted on
December 14, 2023
Read all testimonials
700
students
4.8
Quality of content
94
%
Supportive learning material
94
%
Ease-of-following
100
%
Instructor
100
%
New knowledge learnt
98
%
Would recommend the course
94
%
Ralph Jones
UX Research Course
If you are looking for an end-to-end understanding of how to run UX research optimally, this is the course for you. This course has been a game-changer for me, providing invaluable insights into structuring and honing my research skills, particularly in areas crucial for product launches / MVPs. Huge thanks to Michael Wong for his dedication and expertise in crafting this incredible learning journey!
Submitted on
May 3, 2024
Roland Andrei Cristi
UX Research Course
Love this course, what a wild ride it was. This is the step I needed to increase my overall confidence in tackling my job as a product designer.
Submitted on
March 21, 2024
Rumana Aafrin
UX Research Course
After experiencing several of Mizko's YouTube courses, I eagerly embarked on this paid course with high energy and enthusiasm. True to expectation, the course is rich in information and adeptly focuses on the 'why' behind concepts. I wholeheartedly recommend it to beginners and advanced learners alike for invaluable insights. With dedication and effort, I am confident you can climb the top of the mountains
Submitted on
February 13, 2024
Oscar Andrade
UX Research Course
I'll recommend it to anyone with no knowledge who is interested in UX Research but it's not sure about it, because it really gives a good overview of every process!
Submitted on
February 12, 2024
Yasin P.
UX Research Course
Mizko's Practical User Research & Strategy course was incredibly insightful and valuable. Their teaching style is engaging and effective, making complex concepts easy to grasp. Overall, it was a positive learning experience.
Submitted on
February 9, 2024
Read all testimonials

Frequently asked questions (FAQs)

We're here to support your design journey.

How can I learn UX Research?

A quick Google or Youtube search can teach the theory behind UX research. But if you want to apply what you learn in the workplace, take our Practical UX Research & Strategy Course. Learn how to apply tactical UX research strategy to your designs and make better-informed decisions. This course takes you through the entire UX research process, from planning your research strategy to getting insights from participants and presenting data-backed design solutions. By the end of the course, you'll be able to deliver business-driven designs and gain the confidence of stakeholders and clients with actionable insights and clear strategies.

Who should take Designership's UX research course?

Our UX Research course is for designers at any career level who want to stand out in their field. It's perfect for those who want to learn how to use research to create designs that meet business needs and understand what users want. You'll learn how to gather user data, make sense of it, and use those insights to come up with design solutions. Plus, you'll get the skills to share your ideas with stakeholders and clients clearly. This course guides you step by step, from the basics of UX research to presenting your final designs, just like you would in a real job. It's a complete path to mastering UX research in a practical way.

What does the UX research course cover?

The User Research & Strategy Course teaches you how to use user research methods to make informed design decisions. The course, led by Michael Wong (or Mizko), focuses on using data and proven techniques to guide design choices and recommend relevant strategies.

How is Designership's UX research course different from others?

The course combines theory and practical skills by combining design principles with real-world user research. Students will work on actual research projects and have access to challenges and interview materials to help them apply their learnings in real-life scenarios.

Does this course include practical and real-world application?

Yes. This course was designed with a focus on real-world application. You'll work on practical projects that reflect actual challenges, so you can develop a solid understanding of user research topics.

Will I get a certificate after finishing the UX research course?

Yes! Once you complete the UX research course, you'll receive a certificate. This certificate shows that you're skilled in user research and strategy.

Can I access course materials after the course ends?

Yes! You will have lifetime access to all course materials, including videos, resources, and project templates. Feel free to revisit the content and continue practicing at your own pace.

How long will it take to finish this course?

This course takes approximately 10 hours to complete. You can start, stop, and continue whenever you like.

Still can't find the answer? Contact our support
UX Research

Get Early

Bird access?

Be one of the first to take our latest course. Limited slots available!

Start learning today!

Deliver strategic designs that users and businesses are looking for.
$
650
One-time payment
Buy courseBuy bundle
Save
$
with this bundle.
$
650
$
Single payment
for solo designers, developers and freelancers.
Buy course
30-Day Money-Back Guarantee
$
250
/m
Save
$
3-month installment
for solo designers, developers and freelancers.
Buy course
30-Day Money-Back Guarantee

Enter your email address to secure your seat

You should receive an email with a further instruction soon
Oops! Something went wrong while submitting the form.
out of
0
seats left in early bird waitlist
Inclusion
8
+
hours of content
50+
lessons
10+
file resources
Certificate of Completion
Subtitles:
English
Access
Online at your own pace
Lifetime access
Last Update:
Jan 2024
Inclusion
No items found.
No items found.
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