L01

Primary Research Challenge Overview

L02

Start with Problems Not Ideas

L03

Defining a Problem Statement

L04

Hypothesizing the Customer Journey

L05

Defining research objectives

L06

Defining a Research Hypothesis

L07

Defining your Null Hypothesis

L08

Demographic Questions

L09

Contextual and Psychographic Questions

L10

Forming Deep-dive Questions

L11

Forming Wrap-up Questions

L12

Finalization